About Us


An idea that grew from a need….
In 1992 we needed to find a way to diversify our fourth generation farming operation to ensure that the business could continue to support future generations.

We considered a number of options. Focusing on maximising the efficiency of our water source and being healthy and natural were key prerequisites. After many years of extensive research and trials, we found the ideal crop - tart cherries.

In the early 1970's the New Zealand government realised the potential of tart cherries and encouraged the development of a few cherry orchards. Unfortunately, the majority were disposed of but luckily we were able to find some root stock to enable us to begin what has now become the largest planting of tart cherries in New Zealand.

Tart cherries was the perfect solution for us. Not only do they offer abundant beneficial health properties such as improved general well-being, support natural sleep cycles and joint mobility but they are also totally natural. Click here to view more about the benefits of tart cherries.

A number of years later we even found out how this amazing fruit can even benefit our canine friends and developed Radical Dog. View the video below to hear about this journey.

 Since introducing Montmorency Tart Cherry Concentrate to New Zealand in 2005, we have been astounded by the feedback from our customers. We are proud to bring you natural good health with CherryVite and wish you all the best.

Yours in good health!

John & Maureen Newlands